The Company Background
A multinational personal care company with a long-standing heritage in skincare and body care, offering products that blend dermatological science with everyday usability. The company is widely recognized for its consumer-first innovation approach and deep focus on skincare regimens for women across global markets.
The Brief
The company, together with its market research agency partner, commissioned Q2Q Global to handle the operational execution. needed to better understand the skincare behaviors of women aged 25–55 who use micellar water. The research called for 48 participants to be recruited for 6 focus groups, each lasting 2 hours. The full project had to be executed within a tight timeline—recruitment within 2.5 weeks and fieldwork completed in 3 days.
The Solution
Q2Q Global tapped into its curated contact database and deployed its experienced telephone recruitment team to identify suitable participants. Screening was conducted meticulously to ensure participants were active users of micellar water across age brackets. All groups were moderated by local researchers fluent in beauty lexicon and regional skincare norms. A comprehensive, 85-slide PowerPoint report was delivered within 9 days of completing the fieldwork, offering deep behavioral insights and informing the brand’s product strategy.