The Company Background
A global pharmaceutical company known for patient-centered innovation and strong portfolios in respiratory and chronic disease treatment. The client places a strategic emphasis on incorporating real-world insights from both healthcare professionals and patients.
The Brief
The research aimed to gather insights from 8 patients and 8 HCPs in each of two countries. Recruitment was required within 5 days, and fieldwork completed within 2 days per country. Participants included current respiratory disease patients and treating physicians. The company decided to commission Q2Q Global to handle the operational execution, via its Market Research Agency.
The Solution
Q2Q Global drew on its deep understanding of the healthcare landscape and respiratory category in the selected markets to recruit both patients and HCPs swiftly. Patient outreach was conducted via trusted networks, while HCPs were engaged through professional referrals and verified contact databases. Interviews were moderated by medical research specialists fluent in local languages and health terminologies, ensuring clarity and emotional sensitivity throughout. Leveraging its past experience conducting pharmaceutical studies in these markets, Q2Q Global refined its approach to address regional care structures, health literacy levels, and disease management practices. Summary reports were delivered within 2 days per market, with a 5-day integrated report and English-translated recordings providing the client with comprehensive, empathetic insights from both patient and clinician perspectives.