The Company Background
A multinational food company aimed to validate consumer affinity for a popular cheese-flavored snack. Known for its bold brand personality and youth-centric positioning, the company needed to ensure its existing fan base remained engaged.
The Brief
The company, in partnership with its market research agency, engaged Q2Q Global to conduct a central location test (CLT) with 400 consumers—equally split between men and women from the BC1 and C2D socio-economic segments. All participants were required to be regular purchasers and enthusiastic consumers of the snack. Recruitment was to be completed within seven days, with fieldwork commencing immediately thereafter.
The Solution
With a track record of orchestrating complex, high-volume consumer studies, Q2Q Global deployed a tailored approach blending telephone recruitment with in-person validation and grassroots referrals. What makes Q2Q stand out is not just access to qualified respondents, but the finesse with which its local teams adapt each engagement to match cultural habits and consumer behavior. Trained field staff ensured the CLT process—from sample handling to respondent flow—mirrored real-life snacking scenarios. Throughout, Q2Q’s client-centric mindset, constant communication, and transparent coordination gave the brand total confidence in every stage of delivery. The final output—detailed response tables and multi-market translations—was turned around swiftly, fueling next-phase decisions with clarity and speed.