The Company Background
A global snacking brand with a diverse product portfolio sought to test a new variant of classic salty potato chips. With a strong legacy in consumer-led innovation, the company relies on fast, data-rich product testing to guide flavor and packaging decisions.
The Brief
The study required Central Location Testing (CLT) with 200 participants, all of whom had consumed salty snacks and potato chips within the last month. The recruitment brief demanded demographic diversity and behavioral alignment, with both male and female respondents aged 18–75. The timeline was tight: just 4 days for recruitment and fieldwork. The company’s market research agency engaged Q2Q Global to manage and execute the entire fieldwork process on its behalf.
The Solution
Q2Q Global stepped in as a true extension of the client’s team—agile, responsive, and deeply rooted in local markets. As a boutique agency known for delivering personalized research through a culturally immersive lens, Q2Q activated its vast respondent network using a blend of telephone outreach, face-to-face intercepts, and snowball sampling. On-the-ground teams coordinated every element of the test environment with precision—venue logistics, sample presentation, quality control—ensuring the experience was both seamless and standardized. What sets Q2Q apart is its ability to walk in the customer’s shoes while navigating the nuances of different markets, ensuring that insights were not only data-rich but deeply human. Within days, the client had reliable data tables and translated outputs—ready to inform critical go-to-market decisions.