The Company Background
A multinational snack and confectionery manufacturer known for its beloved sweet and savory products across emerging and developed markets. With a global innovation strategy focused on convenience and indulgence, the brand frequently conducts in-home testing to fine-tune new launches.
The Brief
With input from both the internal team and their market research consultancy, the company selected Q2Q Global for end-to-end operational delivery. needed to conduct 150 in-home quantitative face-to-face interviews annually across various countries. Each cycle required 52 surveys per year, conducted within 2–5 days of recruitment and executed in 1–3 days per round.
The Solution
Q2Q Global utilized its local field team and telephone recruitment combined with door-to-door outreach. Field coordinators were deployed across key target cities, ensuring a robust sample while maintaining high data accuracy. Reports, structured as 25-slide PowerPoint summaries, were delivered within two days of each fieldwork cycle, allowing the client to act quickly on seasonal and campaign-specific insights.